Reframing the reality of online learning on the basis of internet memes

• Authors: Aleksandra Majdzińska-Koczorowicz , Julia Ostanina-Olszewska

Abstracts

EN

The paper sets out to investigate the interplay between image and text with reference to chosen cognitive models in order to pinpoint the image of distance learning during the COVID-19 pandemic. The bilateral nature of memes will be discussed in relation to the cognitive linguistics framework, in particular the Conceptual Metaphor Theory (CMT) (Lakoff and Johnson 1980, Kovecses 2002, Forceville 1996, 2008, 2009), Frame Semantics (Fillmore 1988) construal (Langacker 1987, 2008), blending theory (Fauconnier and Turner 2002), Discourse Viewpoint Space  (Dancyngier and Vandelanotte 2017).

Keywords

EN

internet memes; online learning; multimodality; cognitive approach

PL

memy internetowe; nauczanie zdalne; multimodalność; konceptualizacja

• Publisher: Uniwersytet Komisji Edukacji Narodowej w Krakowie
• Journal: Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica
• Year: 2021
• Issue: 16
• Pages: 140-155

Dates

published

2021

Contributors

author

Aleksandra Majdzińska-Koczorowicz

• Uniwersytet Łódzki, Łódź, Polska

• https://orcid.org/0000000192382453

author

Julia Ostanina-Olszewska

• Uniwersytet Pedagogiczny, Kraków, Polska

• https://orcid.org/0000000190733934

References

• Hour on this Planet Is 7 Years on Earth. n.d. Know Your Meme. Retrieved 15 May 2021 from https://knowyourmeme.com/memes/1-hour-here-is-7-years-on-earth.
• Abdel-Raheem A., 2019, Mental model theory as a model for analysing visual and multimodal discourse, „Journal of Pragmatics” 155: 303–320.
• Allow Us To Introduce Ourselves. n.d. Know Your Meme. Retrieved 15 May 2021 from https://knowyourmeme.com/memes/allow-us-to-introduce-ourselves.
• Apes Together Strong. n.d. Know Your Meme. Retrieved 15 May 2021 from https://knowyourmeme.com/memes/apes-together-strong.
• Cheems. n.d. Know Your Meme. Retrieved 15 May 2021 from https://knowyourmeme.com/memes/cheems.
• Dancygier B., Vandelanotte L., 2016, Discourse Viewpoint as network, [in:] Viewpoint and the fabric of meaning: Form and use of viewpoint tools across languages and modalities, ed. B. Dancygier, W. Lu, A. Verhagen, Berlin: Mouton de Gruyter, 13–40.
• Dancygier B., Vandelanotte L., 2017, Internet memes as multimodal constructions, „Cognitive Linguistics” 28(3), 565–598.
• Dawkins R., 1976, 2007, Samolubny gen, transl. M. Skoneczny, Warszawa.
• Davison P., 2012, The Language of Internet Memes, [in:] The Social Media Reader, ed. M. Mandiberg. New York: New York University Press, 120–134.
• Discord (software). (2021, July 4). In Wikipedia. https://en.wikipedia.org/w/index.php?title=Discord_(software)&oldid=1031870592.
• Dynel M., 2009, Humorous Garden-Paths: A Pragmatic-Cognitive Study. Newcastle.
• Dynel M., 2020, COVID-19 memes going viral: On the multiple multimodal voices behind face masks, „Discourse & Society” 32(2), 175–195.
• Fauconnier G., Turner M., 2002, The Way We Think: Conceptual Blending and the Mind’s Hidden Complexities, New York.
• Fillmore Ch., 1988, The Mechanisms of ‘Construction Grammar’, „Proceedings of the Fourteenth Annual Meeting of the Berkeley Linguistics Society”, 35–55.
• Forceville Ch., 1996, Pictorial Metaphor in Advertising. London and New York.
• Forceville Ch., 2008, Metaphor in pictures and multimodal representations, [in:] The Cambridge Handbook of Metaphor and Thought, ed. R. Gibbs. Cambridge.
• Forceville Ch., Urios-Aparisi E., 2009, “Introduction”. Multimodal Metaphor, ed. Ch. Forceville, E. Urios-Aparisi, Berlin.
• Grundlingh L., 2017, Memes as speech acts, „Social Semiotics” 28: 147–168.
• Kövecses Z., 1990, Emotion Concepts, New York.
• Kövecses Z., 2002, Metaphor. A practical introduction, Oxford.
• Kuiper N.A., Martin R.A., Olinger L.J., 1993, Coping humour, stress, and cognitive appraisals, „Canadian Journal of Behavioural Science” 25(1): 81–96.
• Lakoff G., Johnson M., 1980, Metaphors We Live By, London.
• Langacker R., 1987, Foundations of Cognitive Grammar, vol. 1: Theoretical Prerequisites. Stanford.
• Langacker R., 2008, Cognitive grammar. A basic introduction, Oxford.
• Lou A., 2017, Multimodal simile: The “when” meme in social media discourse”, „English Text Construction” 10 (1): 106–131.
• Lunenfeld P., 2011, The Secret War Between Downloading and Uploading. Tales of the Computer as Culture Machine, Cambridge and London.
• Makowska M., 2013, Jakim językiem mówią tekst i obraz? O relacji tekst-obraz na przykładzie demotywatorów, „Tekst i dyskurs – text und diskurs” 6: 169–184.
• Martin R., 2007, The Psychology of Humour. An Integrative Approach, Burlington. Reframing the reality of online learning on the basis of internet memes [155]
• Ramachandran, V., 2021, February 23, Stanford researchers identify four causes for ‘Zoom fatigue’ and their simple fixes. Stanford News. https://news.stanford.edu/2021/02/23/four-causes-zoom-fatigue-solutions/.
• Schwartzman R., 2020, Performing pandemic pedagogy, „Communication Education” 69: 4, 502–517.
• Semino E., 2020, Not Soldiers but Fire-fighters – Metaphors and Covid-19, „Health Communication” 36: 50–58.
• Shifman L., 2011, An anatomy of a YouTube meme, „New Media & Society” 14 (2): 187–203.
• Shifman L., 2014, Memes in Digital Culture, Cambridge.
• Sroka J., 2014, #OBRAZKOWE #MEMY #INTERNETOWE, Warszawa.
• Swole Doge vs. Cheems. n.d. Know Your Meme. Retrieved 15 May 2021 from https://knowyourmeme.com/memes/swole-doge-vs-cheems.
• This Is Fine. n.d. Know Your Meme. Retrieved 15 May 2021 from https://knowyourmeme.com/memes/this-is-fine.
• Wójcicka M., 2020, Mem internetowy jako multimodalny gatunek pamięci zbiorowej, Lublin.
• Van Leeuwen T., 2005, Introducing Social Semiotics. London: Routledge.

Identifiers

DOI

10.24917/20831765.16.12

Biblioteka Nauki

2172250