EN
The author considers the phenomenon of mannerisms and (a similar phenomenon) the snobbery of language behavior in social communication. The analysis of empirical material is based on a model of linguistic communication that includes four configured categories: meaning, form/structure, pragmatic function and context. The author treats the mannerisms of language as a preference of the sentence form and structure, thereby causing some pragmatic effects. The author distinguishes several communicative and non-communicative functions of language mannerisms: associative (especially the function of positive self-presentation of the sender), pragmatic (persuasive), and ethological (aesthetic and hedonic experience).