Studying the role of globalization in the American and Chinese film industry: A cross-cultural management perspective

• Authors: Patrycja Rybak

Title variants

PL

Rola globalizacji w amerykańskim i chińskim przemyśle filmowym. Perspektywa zarządzania międzykulturowego

Abstracts

PL

Głównym celem artykułu było porównanie, analiza i ocena procesu globalizacji w obu branżach filmowych poprzez ocenę sukcesu zagranicznych hitów kinowych, w tym przypadku filmów Marvela, na chińskim rynku w celu sprawdzenia hipotezy sformułowanej na początek. Wszystkie zebrane informacje pozwoliły na wyciągnięcie wniosków.

EN

The main aim of this paper was to compare, analyse and evaluate the globalization process on both film industries by assessing the success of foreign blockbusters, in this case, Marvel films, in the Chinese market in order to check the hypothesis that has been formulated at the beginning. All of the information gathered allowed conclusions to be drawn.

Keywords

EN

globalization; film industry; Marvel movies

PL

globalizacja; branża filmowa; filmy Marvela

• Publisher: Akademia Humanistyczno-Ekonomiczna w Łodzi
• Journal: Civitas Hominibus. Rocznik filozoficzno-społeczny
• Year: 2022
• Volume: 17
• Pages: 101-107

Dates

published

2022

Contributors

author

Patrycja Rybak

• Politechnika Łódzka

References

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Identifiers

DOI

10.25312/2391-5145.17/2022_09pr

Biblioteka Nauki

2186100