Safety card jako przykład wizualnej instrukcji bezpieczeństwa w komunikacji między linią lotniczą a pasażerami

• Authors: Jacek Karpiński

Title variants

EN

Safety card as an example of a visual safety instruction in the communication between an airline and passengers

Abstracts

EN

One of the most prominent features of specialised communication is undoubtedly the terminology used. However, a problem may arise if a specialist needs to provide specific information to a person who does not have expertise in the field and is not familiar with the terminology. Understanding such a message can be easier when images are used. How visual elements are employed in specialised communication is shown here on the example of communication on board of an aircraft. Different images are used by airlines to increase the passengers’ understanding of e.g. safety instructions, which can be crucial in emergency situations. Visual elements such as fastened seat belts, oxygen masks, emergency exits or life vests are depicted i.a. on the safety card. These images are less abstract and more universal than the corresponding written or spoken message and should, therefore, be understood by more people (regardless of their mother tongue and cultural background). The aim of this article is to draw attention to the role of safety cards, the main source of visual information on board, as an element of the communication process between the airline and the passenger. The results are presented to find out whether the images used in safety cards, really make the information provided easier to understand. Or is the statement that “one picture is worth more than a thousand words” not at all applicable on board of an aircraft?

Keywords

EN

safety card; image; pictograms; on-board communication; airlines

• Publisher: Instytut Komunikacji Specjalistycznej i Interkulturowej
• Journal: Applied Linguistics Papers
• Year: 2022
• Volume: 26
• Issue: 4
• Pages: 25-40

Dates

published

2022

Contributors

author

Jacek Karpiński

• Uniwersytet Wrocławski

• https://orcid.org/0000000327120638

References

• Corbett, C.L./ G.A. McLean/ D.K. Cosper (2008), Effective Presentation Media for Passenger Safety I: Comprehension of Briefing Card Pictorials and Pictograms. Washington: Office of Aerospace Medicine.
• Federal Aviation Administration (b.d.), 14 CFR – Title 14 Aeronautics and Space. (URL https://ecfr.federalregister.gov/current/title-14). [Pobrano 28.06.2022].
• Federal Aviation Administration (2003), Advisory Circular. Passenger Safety Information. Briefing and briefing cards. (URL https://www.faa.gov/documentlibrary/media/advisory_circular/ac121-24c.pdf). [Pobrano 28.06.2022].
• ICAO ([1969] 2010), Annex 6 to the Convention on International Civil Aviation. Operation of Aircraft. Part I. International Commercial Air Transport – Aeroplanes. Montreal: International Civil Aviation Organization.
• Karpiński, J. (2015), Aviation Dutch? Próba definicji, (w:) „Lingwistyka Stosowana” 15(4), 21–31.
• Karpiński, J. (2016), Komunikacja na pokładzie samolotu jako wyzwanie dla dydaktyki języków obcych, (w:) „Lingwistyka Stosowana” 19(4), 61–75.
• Kress, G./ T. van Leeuwen ([1996] 2006), Reading images: the grammar of visual design. Londyn: Routledge.
• Law, C.C. (2019), A Flight Attendant’s essential Guide. From Passenger Relations to Challenging Situations. Irvine CA: BrownWalker Press.
• Parker, A.D. (2006), Public Attitudes, Perceptions and Behaviours towards Cabin Safety Communications. Australian Transport Safety Bureau (URL https://www.atsb.gov.au/media/32927/b20040238.pdf). [Pobrano 28.06.2022].
• Pytel, W. (2003), Identyfikatory semantyczne tekstów specjalistycznych, (w:) B.Z. Kielar/ S. Grucza (red.), „Lingwistyczna identyfikacja tekstów specjalistycznych” (Języki Specjalistyczne 3), 59–73.
• Politzer T./ D.L. Ripley (2010), Vision Disturbance after Traumatic Brain Injury, (w:) „NeuroRehabilitation” 27(3), 215–216.
• Robinson, A. ([1995] 2004), Alfabet, hiëroglief en pictogram. De geschiedenis van het schrift. Rijswijk: Atrium/Elmar.
• Ware, C. (2004), Information Visualization: Perception for Design. San Francisco: Morgan Kaufmann Publishers.
• Westendorp, P./ P. Mijksenaar (2000), Bij doorstart niet roken. Instructieve hiëroglyfen, (w:) „Onze Taal” 11, 299–301.
• (www1) URL https://www.enterair.pl/pl/113/nowe-karty-bezpieczenstwa-na-pokladach-enter-air [Pobrano 22.04.2021].

Identifiers

DOI

10.32612/uw.25449354.2022.4.pp.25-40

Biblioteka Nauki

16538518