EN
Television news services use many linguistic persuasive and manipulative methods, which is particularly visible when giving account of political events. The author of this paper examines these mechanisms, names them and demonstrates, based on specifi c examples from the collected text corpus, the extent to which media coverage distorts reality and infl uences the public opinion. The author performs a qualitative analysis of six broadcasts of the main news bulletins in two TV stations. This paper is a case study illustrating the tools and methods of manipulating and methods of constructing media contents. For the observations to have a higher degree of generalisation, the text does not indicate the names of the TV stations (the interested readers are referred to the last footnote and index).