Jak Facebook zamyka nas w bańce informacyjnej. Algorytm filtrujący newsfeed a zjawisko filter bubble

• Authors: Bartosz Malinowski

Title variants

EN

How does Facebook traps us in a bubble. The Facebook’s content filter algorithm vs filter bubble effect

Abstracts

EN

The aim of the article is to analyze the relations between the Facebook’s content filter algorithm system and the filter bubble effect – a digital bubble that surrounds a user with personalized content and information, also isolating him from the information that does not fir his viewpoint. The Facebook’s content filter algorithm – also known as EdgeRank – is controversial due to its mechanism that prevents certain amount of information from reaching user. This invisible selection system might significantly affect the way we perceive the world – it traps us in a peculiar information bubble. The presented conclusions are to help in understanding the way the EdgeRank works, how it results in creating filter bubbles and what are the main threats being posed by it as well as the methods of reducing its negative effects. The article is divided into five chapters: 1. Facebook as a source of information. 2. The Facebook’s content filter algorithm. 3. Filter bubble in theory and in reality. 4. The consequences of being trapped in a information bubble. 5. How to reduce the negative effects of filter bubble?

Keywords

EN

Facebook; social media; filter bubble

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie Mediami
• Year: 2016
• Volume: 4
• Issue: 1
• Pages: 15-22

Dates

published

2016

Contributors

author

Bartosz Malinowski

References

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• Dredge S. (2014), How does Facebook decide what to show in my news feed?, „The Guardian”, http://www.theguardian.com/technology/2014/jun/30/facebook-news-feed-filters-emotion-study [dostęp: 30.06.2015].
• EdgeRank, http://edgerank.net/ [dostęp: 30.06.2015].
• Facebook, Centrum Pomocy, https://www.facebook.com/help/166738576721085 [dostęp: 30.06.2015].
• Green H. (2011), Breaking Out of Your Internet Filter Bubble, „Forbes”, http://www.forbes.com/sites/work-in-progress/2011/08/29/breaking-out-of-your-internet-filter-bubble/ [dostęp: 29.06.2015].
• Honan M. (2014), I liked everything i saw on Facebook for two days. Here’s what it did to me, „WIRED”, http://www.wired.com/2014/08/i-liked-everything-i-saw-on-facebook-for-two-daysheres-what-it-did-to-me [dostęp: 28.06.2015].
• How Millennials Get News: Inside the habits of America’s first digital generation (2015), American Press Institute, http://www.americanpressinstitute.org/publications/reports/survey-research/millennials-news/ [dostęp: 27.06.2015].
• Pariser E. (2011), Beware online “filter bubbles”, „TED”, http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles [dostęp: 28.06.2015].

Identifiers

DOI

10.4467/23540214ZM.15.002.5212

Biblioteka Nauki

1052687