Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic

• Authors: Dariusz Tworzydło , Sławomir Gawroński , Mateusz Lach , Kinga Bajorek

Abstracts

EN

This article aims to show to what extent and in which areas the COVID-19 pandemic changed the services available on the public relations (PR) market. In particular, the paper focuses on crisis management and digital PR. The article was based on data obtained from 242 PR specialists. The research was carried out using the CAWI technique in the period April-May 2020, during the largest lockdown restrictions that were recorded in Poland in connection with the coronavirus pandemic. The collected data enabled the verification of a hypotheses stating that during the COVID-19 pandemic in Poland, the role of those two PR task spheres was strengthened.

Keywords

EN

public relations; digital PR; crisis management; media; COVID-19

• Publisher: Polskie Towarzystwo Komunikacji Społecznej
• Journal: Central European Journal of Communication
• Year: 2022
• Volume: 15
• Issue: 3(32)
• Pages: 396-415

Dates

published

2022

Contributors

author

Dariusz Tworzydło

• Uniwersytet Warszawski

• https://orcid.org/0000000163966927

author

Sławomir Gawroński

• Wyższa Szkoła Informatyki i Zarządzania w Rzeszowie

• https://orcid.org/0000000343937592

author

Mateusz Lach

• Exacto sp. z o.o.

• https://orcid.org/0000000150436759

author

Kinga Bajorek

• Wyższa Szkoła Informatyki i Zarządzania w Rzeszowie

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Identifiers

DOI

10.51480/1899-5101.15.3(32).4

Biblioteka Nauki

2176109