Wizerunek medialny kandydatów na urząd Prezydenta RP w kampanii wyborczej 2020 r. Analiza wybranych telewizyjnych serwisów informacyjnych

• Authors: Dominik Adamczyk

Abstracts

EN

The article concerns the strategy of creating the image of politicians aspiring to the office of the President of the Republic of Poland through the prism of leading news services. It was assumed that the news may shape the media image of the candidates due to the presented political sympathies and dislikes. The article analyzes the editions of the three most popular news services in Poland, namely „Wiadomości” (TVP), „Wydarzenia” (Polsat) and „Fakty” (TVN). The survey was conducted on the basis of the edition of websites from the period of the presidential campaign in Poland in 2020. The results of the analysis made it possible to notice a number of image differences of the same candidates in the discussed news services and to determine the distribution of accents among individual broadcasters in terms of the audience and potential electorate.

Keywords

PL

wizerunek medialny; serwisy informacyjne; kandydaci; prezydent RP; kampania wyborcza; politycy; komunikacja

EN

media; image; news services; candidates; President RP; election company

• Publisher: Wyższe Seminarium Duchowne w Łodzi/Archidiecezjalne Wydawnictwo Łódzkie
• Journal: Łódzkie Studia Teologiczne
• Year: 2022
• Volume: 31
• Issue: 2
• Pages: 9-36

Dates

published

2022

Contributors

author

Dominik Adamczyk

Identifiers

DOI

10.52097/lst.2022.2.9-36

Biblioteka Nauki

22676653