Digitally Enhanced Business Pedagogy: The Evolution and Implications of Digital Business Presentations in Higher Education Institutions

• Authors: Ryszard Ćwiertniak , Markus Engert

Title variants

PL

Współczesna komunikacja: zastosowanie cyfrowych prezentacji biznesowych w nauce i edukacji (HEI)

Abstracts

PL

Artykuł dotyczy znaczenia Cyfrowych Prezentacji Biznesowych (CPB) w nauce i edukacji w kontekście współczesnej komunikacji biznesowej, zdominowanej przez podejście cyfrowe, nie tylko w sferze analizy, ale także wizualizacji informacji. W erze, kiedy coraz częściej korzystamy z narzędzi informatycznych (programów i aplikacji) i cenimy krótkie, ale interesujące treści cyfrowe, prezentacje stały się istotne zarówno dla biznesu, jak i nauki. Wykorzystując różne metody i techniki, CPB umożliwia prezentację skomplikowanych pomysłów w prosty sposób. Zwykle trwa ona od 3 do 10 minut i koncentruje się na istocie koncepcji nowego rozwiązania i jego biznesowej aplikacji. Głównym celem artykułu jest przegląd oraz propozycja nowych narzędzi, które umożliwiają studentom praktyczną prezentację swoich pomysłów związanych z różnymi przedmiotami, takimi jak Przedsiębiorczość, Logistyka, Marketing itd. Artykuł pokazuje również pewne trendy w komunikacji, gdzie znajomość podstawowych wartości i zasad CPB wpływa na sposób, w jaki obecnie prezentujemy nowe idee na forum dyskusyjnym w biznesie.

EN

The article assesses the importance of the Digital Business Presentations (DBP) in science and teaching in the context of contemporary communication, dominated by the digital approach, not only in the field of analysis, but also in the visualization of information. In an era when we increasingly use computer tools (programs and applications) and appreciate short but interesting content, digital presentations have become important for both business and science. Using various methods and techniques, the DBP allows the presentation of complicated ideas in an uncomplicated way. They usually last from 3 to 10 minutes and focus on the essence of the concept of a new solution and its business application. The main aim of the article is to review and propose new tools that enable students to practically present their ideas related to various subjects, such as Entrepreneurship, Logistics, Marketing etc. The article also shows some trends in communication, where knowledge of the basic values and principles of the DBP affects the way we currently present innovative ideas on the discussion forum in business.

Keywords

EN

Digital Business Presentations; pitching; elevator pitch

PL

Cyfrowe Prezentacje Biznesowe; prezentacja; elevator pitch

• Publisher: Wyższa Szkoła Ekonomii i Informatyki w Krakowie
• Journal: Zeszyty Naukowe Wyższej Szkoły Ekonomii i Informatyki w Krakowie
• Year: 2023
• Issue: 19
• Pages: 45-81

Dates

published

2023

Contributors

author

Ryszard Ćwiertniak

• College of Economics and Computer Science

• https://orcid.org/0000000192955549

author

Markus Engert

• Technical University of Applied Sciences Wurzburg-Schweinfurt

reviewer

Witold Byrski

• AGH Akademia Górniczo-Hutnicza

• https://orcid.org/0000000209526557

reviewer

Tadeusz Grabiński

• Krakowska Akademia im. Frycza Modrzewskiego w Krakowie

• https://orcid.org/0000000284550119

reviewer

Zbigniew Luty

• Uniwersytet Ekonomiczny we Wrocławiu

• https://orcid.org/0000000302798872

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Identifiers

DOI

10.60154/ZeszytyNaukoweWSEI.2023.19.1.1.02

Biblioteka Nauki

22676769