Scottish Wilderness Rejuvenated: The Regional Identity of Scotland as a Tourist Destination in The Scots Magazine 2017–2018

• Authors: Wawrzyczek, Irmina

Abstracts

EN

Vital academic debates concerning national and regional identities have recently been conducted in the trans-disciplinary field of Tourism Studies, in the context of today’s identity-based economy. Tourist destinations compete on the market by promoting their place identities constructed in response to the needs and tastes of tourism consumers. Scotland, long preoccupied with her historically complicated cultural identity, is also involved in projecting a commodified regional identity. The following analysis of a sample of The Scots Magazine texts, approached here as elements of Scotland’s coordinated destination marketing, demonstrates the ascendancy of revived and discursively renewed wilderness as the dominant identity marker of the region.

Keywords

EN

Scotland; wilderness; The Scots Magazine; destination place identity; identity-based tourism

• Publisher: Institute of English Studies, University of Warsaw
• Journal: Anglica. An International Journal of English Studies
• Year: 2020
• Issue: 29/3
• Pages: 31-43

Dates

published

2020

Contributors

author

Wawrzyczek, Irmina

Identifiers

DOI

10.7311/0860-5734.29.3.03

Biblioteka Nauki

888897