EN
In this article, I analyse features of positive thinking which have made this ideological trend come to be a perceived as a panacea for the whole spectrum of shortcomings felt by many modern people and, in their conviction, are blocking their ability to succeed and enjoy life. Most therapies and self-improvement techniques offered are now deeply embedded in modern reality and, irrespective of their intellectual level, proven results or magical atmosphere, are highly popular. Therefore, we should ask why this has happened, i.e. what do individual positive thinking schools actually offer? In this article I present concepts which lead to answer this question.