Fortuna e circolazione discorsiva di alcuni slogan italiani

• Authors: Cristiana De Santis

Title variants

EN

Successful slogans in Italian political discourse

Abstracts

EN

Successful slogans in Italian political discourse – This paper aims to describe the notion of ‘sloganisation’, with special regard to the fortune and circulation of certain slogans in Italian public discourse. An analysis of their forms, contexts of occurrence (political propaganda, advertising, football supporters) and means of diffusion (street talk, electoral manifestos, traditional and new media) shows an increasing desemantisation of this kind of message. Slogans are routinely used by political parties and are widely quoted, regardless of their ideological content, merely in order to create identification or to increase the polemical attitude of their leader.

Keywords

EN

discourse analysis; Political discourse; authority; slogan; rhetoric

• Publisher: Polska Akademia Nauk
• Journal: Kwartalnik Neofilologiczny
• Year: 2019
• Issue: 2
• Pages: 361-370

Dates

published

2019

Contributors

author

Cristiana De Santis

Identifiers

Biblioteka Nauki

2083492