Analiza wykorzystania mediów społecznościowych jako innowacyjnego sposobu interakcji w gospodarstwach agroturystycznych

• Authors: Henryk Marjak

Title variants

EN

Analysis of the Use of Social Media as an Innovative Way to Interact on an Agritourist Farms

Abstracts

EN

The study examined the relationship existing between being service providers agritourism, and their customers and stakeholders supporting the activities of such holdings implemented using social media. The research has been acquired online activity: Facebook fan pages and web sites of agritourist farms operating in the Western Pomerania. Activity data covered the period 2012-2014. The study included the activity of visitors to agritourist farms fan pages, as a reaction to the appropriate management actions on such fan pages. The results indicated that properly conducted activities agritourist farms in social media can help in innovative communication and keeping in touch with former guests, and thanks to their activities may affect the decisions of potential guests. In addition, they give the opportunity to actively engage with organizations supporting the development of tourism, in particular, agritourism.

• Publisher: Polska Akademia Nauk. Czytelnia Czasopism PAN
• Journal: Studia komitetu przestrzennego zagospodarowania kraju PAN
• Year: 2015
• Issue: 162
• Pages: 127-138

Dates

published

2015

Contributors

author

Henryk Marjak

• Zachodniopomorski Uniwersytet Technologiczny w Szczecinie

Identifiers

Biblioteka Nauki

2027633