EN
The sketch presents tabloid as a neutral, not laden by emotions (hence I renounce such terms as yellow paper, scandal sheet, or rag), manner by which to sell information and entertainment. Sometimes I use such terms as sensational press, but this concerns only some tabloids. I analyze how this form of communication in social reality influences the processes of the democratization of society (extension of the freedom of the individual), how it extends the concepts of public debate on democracy, understood here as a participation in political life and in matters that have a bearing on political life. Taking the stance of a representative of political sciences, historian of ideas, specialist in media, I analyze the genesis of the idea of tabloid and the characteristic elements of this press. I point only to some factors.