Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN

Journal

Linguistica Silesiana

2010 | 31 | 181-192

Article title

Changing patterns of Opel branding policy – a linguistic analysis

Authors

Piotr Mamet

Content

Full texts:
articles-56028932.pdf.pdf

Title variants

Languages of publication

Abstracts

EN
The study focuses on the names of Opel cars and serves as an example of the potential contribution that a linguist can make to the process of development and evaluation of brands. It also analyses how the patterns of branding have changed together with the shift from the descriptive names in the production era through those influenced by semantics and social rank to those phonetically and orthographically guided in the marketing era.

Keywords

Publisher

Polska Akademia Nauk

Journal

Linguistica Silesiana

Year

2010

Volume

31

Pages

181-192

Physical description

Dates

published
2010

Contributors

author
Piotr Mamet

References

Document Type

Publication order reference

Identifiers

Biblioteka Nauki
56028932

YADDA identifier

bwmeta1.element.ojs-issn-0208-4228-year-2010-volume-31-article-bwmeta1_element_85569fcb-0c56-31cc-b94b-4e3f96ce0781
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.