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Publisher
Polskie Wydawnictwo Ekonomiczne
Journal
Marketing i Rynek
Year
2019
Volume
---
Issue
10
Identifiers
Cover
Volume contents
10
article:
A method to measure the emotional experience of audience by the EMOJ tool. The case study of Macerata Opera Festival
(
Mengoni M.
,
Generosi A.
,
Giraldi L.
,
Torcianti M.
), p. 4-13
article:
Modern research methods in the field of customer experience
(
Ĺcibor-Rylski M.
,
Reducha M.
,
Ochremiak J.
), p. 14-21
article:
Experiential marketing and building brand communication strategies in social media
(
Spyra Z.
), p. 22-30
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