Marketing i Rynek - Issue 9 (2019) - CEJSH - Yadda

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Issue details

Publisher

Polskie Wydawnictwo Ekonomiczne

Journal

Marketing i Rynek

Year

2019

Volume

---

Issue

9

Identifiers

Cover

Volume contents

9
- article: Experiential marketing – the state of research in Poland (Dziewanowska K., Kacprzak A.), p. 4-14
- article: The importance of customer experience for service enterprises (Dąbrowska A., Janoś-Kresło M.), p. 15-25
- article: Identification of forms of tourism that create extraordinary customer experiences and recognition of these forms in scientific literature (Gębarowski M.), p. 26-33
- article: Design thinking in customer experience management (Spychalska-Wojtkiewicz M., Tomczyk M.), p. 34-40

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