EN
The article concerns the issue of the perception of the elderly and beliefs about their functioning. The image of old age and an old man, as research shows, is often based on negative traits, such as passivity, withdrawal from social contact, a sense of isolation andloneliness. Stereotyping and labeling can lead to prejudice, and this in turn to triggering discriminatory attitudes towards the elderly. Negative stereotypes of thought and attitudestowards the elderly do not allow noticing their potential and resources such as the wisdom of life - intellectual and social potential, the potential for family life, the potential of culturaltransmission and the potential as a in professional mastery.