Segmentácia spotrebiteľov na trhu cestovného ruchu - segmentačné premenné a typológia

• Authors: Eva Hvizdová st. Hvizdová st. , Eva Hvizdová ml.

Abstracts

EN

The concept of market segmentation is closely related to the concept of diversity. Without diverse market with many different people with different history, origin, interests, needs, wants and perceptions, we would hardly be able to segment the market. The diversity of the global market makes the market segmentation attractive, viable and potentially high yield strategy. The segmentation of the tourism market is an important part of understanding consumer behavior and is characterized by intensity.

Keywords

EN

Consumer; consumer behaviour; criteria; segmentation; typology

• Publisher: Instytut Studiów Międzynarodowych i Edukacji Humanum
• Journal: Prosopon. Europejskie Studia Społeczno-Humanistyczne
• Year: 2013
• Issue: 1(5)
• Pages: 71-83

Dates

published

2013

Contributors

author

Eva Hvizdová st. Hvizdová st.

• International School of Management ISM Slovakia in Prešov

author

Eva Hvizdová ml.

• International School of Management ISM Slovakia in Prešov

Identifiers

Biblioteka Nauki

2158670