EN
Higher education institutions in Poland are in their essential moment. Public institutions have to oscillate between profitability and maintaining the intellectual fundaments building universities or technical universities. Private higher education institutions take part in the competition for eco- nomic survival. Higher education institutions are more and more to demon- strate creativity as to micr- as well as macro approach. The article contains descriptions of each of these perspectives along with an supplement to illus- trate the major mistakes in promoting creativity in higher education institu- tions in Poland.