Implementation of marketing in catering services through gastro tickets

• Authors: Viera Mokrišová

Abstracts

EN

Currently many companies engaged in the food service are struggling to win customers and gain competitive advantage. One of the ways to attract customers into a restaurant is the wider use of food tickets, through which customers have the option of daily comparison of the quality and the range of food served, which at the definitive result can lead to a good presentation of the company and building corporate reputation. The aim of paper is to analyze the different opinions of experts on the definition of marketing and catering services as well as interpretation of conducted marketing research oriented to the use of the gastro tickets in catering.

Keywords

EN

Marketing; services; catering; research; survey

• Publisher: Instytut Studiów Międzynarodowych i Edukacji Humanum
• Journal: Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
• Year: 2013
• Issue: 2(12)
• Pages: 289-298

Dates

published

2013

Contributors

author

Viera Mokrišová

• International School of Management ISM Slovakia in Prešov

Identifiers

Biblioteka Nauki

2156954