Kampania wyborcza do Parlamentu Europejskiego w 2014 roku w Polsce– analiza strategii i taktyk wyborczych

• Authors: Paweł Jakubowski

Abstracts

EN

The article presents the electoral strategies adopted by political parties, which formed the foundation the foundation for the party rivalry during the campaign for the European Parliament in Poland in 2014. Although the EP elections are not popular among the voters, their result was important for the future political competition. First of all, the election results showed the weakness of the political projects that have arisen as a result of a split from Civic Platform and Law and Justice parties and fragmentation on the left hand side of the political scene. On on the other hand, the unexpected “black horse” of the election was the far-right formation founded by Janusz Korwin-Mikke. This unquestionable success was caused by the rise of anti-European movements, voters’ apathy and support for anti-establishment initiatives by young voters.

Keywords

PL

kampania wyborcza; marketing polityczny; wybory do parlamentu europejskiego; strategie wyborcze; komunikacja polityczna.

EN

electoral campaign; political marketing; elections to the european parliament; electoral strategies; political communication

• Publisher: Fundacja Niepodległości
• Journal: Prawo i Polityka
• Year: 2016
• Issue: 7
• Pages: 7-29

Contributors

author

Paweł Jakubowski

• Uniwersytet Marii Curie-Skłodowskiej w Lublinie

Identifiers

Biblioteka Nauki

1041652