Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN


2012 | 7 |

Article title

Originalita plagiátu – plagiátorstvo originality (poznámky k prvku kampane SNS)

Content

Title variants

Languages of publication

PL

Abstracts

PL
The authors analyze a pre-election poster of the Slovak parliamentary party, the Slovak National Party (SNS). The poster has been selected for analysis as it is strikingly similar to the poster of the extreme right-wing party, Jobbik, which operates in Hungary. An attempt at ascertaining an instance of plagiarism has been made by first looking for plagiarized elements and then for creative elements of the poster. The analysis has been conducted in the communicative framework and is based on the principle of intertextuality.

Keywords

Year

Issue

7

Physical description

Dates

published
2012-11-18

Contributors

References

  • Eco U., 2005, Meze interpretace, Praha.
  • Findra J., 2004, Štylistika slovenčiny, Martin.
  • Foret M., 2008, O interpretaci vizuálního textu, in: Médiá a text II, Prešov.
  • Garret R.M., 1987, Issues in Science Education. Problem Solving, Creativity and Originality, International Journal of Science Education, vol. 2, s. 125–137.
  • Guilford J.P., 1975, Creativity. A Quarter Century of Progress, in: Perspectives in Creativity, ed. I.A. Taylor, J.W. Getzels, Chicago, s. 37–59.
  • Mikuláš P., 2007, Mediálny text, format a žáner v kontexte televíznych štúdií, in: Sborník konferenčních příspěvků z 2. ročníku mezinárodní conference, 1. díl., Zlín.
  • Mistrík J., 1997, Štylistika, tretie, upravené vydanie, Bratislava.
  • Pravdová M., 2006, McDonald’s – tak trochu jiná kultura?, Praha.
  • Rothenberg A., Hausman C.R., 1976, Introduction. The Creativity Question, Durham, NC.
  • Smith R.E., MacKenzie S.B. et al., 2007, Modeling the Determinants and Effects of Creativity in Advertising, in: Marketing Science, vol. 26, č. 6, November–December 2007, s. 819–833.
  • Spoelders S., Cales R., 2006, Journal of Radio Studies, vol. 13, č. 1, s. 69–88.
  • Tvrdoň E., 1999, Text a štýl reklamy v periodickej tlači, Bratislava.
  • Valček P., 2000, Slovník literárnej teórie A–J. Bratislava.
  • Zelina M., 1997, Ako sa stať tvorivým, Šamorín.
  • Originalita plagiátu – plagiátorstwo originality (poznámky k prvku kampane SNS) [115]
  • Zelinský M., 2009, Prokletí interpretace a redukovaná estetika (Playidoyer za důslednou estetiku reklamy), in: Masmediálna komunikácia a realita II, Trnava, s. 293–299.
  • Žilka T., 2006, Vademecum poetyki, Nitra.

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.ojs-issn-2083-1765-year-2012-issue-7-article-5093
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.