Manipulation in Russian advertising of nutriments and dietary supplements

• Authors: Anna Romanik
• Languages of publication: PL

Abstracts

PL

The purpose of this article is to analyse the phenomenon of linguistic manipulation in the advertising of nutriments and dietary supplements published in Russian bodybuilding magazines. Advertisers use the persuasive capabilities of the language on its various levels in order to create an effective message. Common manipulative methods in slogans include the use of references to the world of sporting values, the recommendation of the product by sports authorities, and the use of evaluative lexis. Also, short expressive syntactic structures loaded with forms of imperatives have the potential for manipulation.Słowa kluczowe: advertising, manipulat

Keywords

PL

advertising, manipulation, persuasion, the Russian language

• Publisher: Uniwersytet Jagielloński
• Journal: Studia Linguistica Universitatis Iagellonicae Cracoviensis
• Year: 2014
• Volume: 131
• Issue: 3

Dates

online

2014-10-17

Contributors

author

Anna Romanik