The innovation enterprise: creative know-how and designer concept - from the perspective of the company's strategy

• Authors: Karolina Owczarek-Korba

Abstracts

EN

One of the most important factor on the development in business, when we analize this subject from perspective of creative process impact, is an innovative factor. The factor of creativity means in this study, the role of development by a new product and a new concept, done by designer. Important in discussed context is meaning of the term "know-how" and how does it been understood, for example as a technological factor of innovation, which is to directly strengthen the efficiency indicator. Therefore, creative know-how and designer concept, perceived from the perspective of the company's strategy, seems to be an indispensable factor for dynamic and effective development. In consequence my reflections around the subject of the role the innovation enterprise is mainly motivated by the interest carried by the rules of the economic market, where designer’s concepts are used relatively recently in the process of building a business model for an enterprise, hence the definition of the process of product creation.

Keywords

EN

enterprise; innovation; know-how

• Publisher: Wschodnioeuropejska Akademia Nauk Stosowanych w Białymstoku
• Journal: Przedsiębiorstwo & Finanse
• Year: 2019
• Issue: 3
• Pages: 65-79

Dates

published

2019

Contributors

author

Karolina Owczarek-Korba

• Kolegium KES, Szkoła Główna Handlowa w Warszawie (Poland)
• Université de Cergy Pontoise (France)

References

• Competing in the Global Economy: The Innovation Challenge, Department of Trade and Industry, London 2003. Cox G., Review of Creativity in Business, The English Novel, London 2005.
• Guidelines for collecting and interpreting innovation data, 3rd edition, OECD publishing, London Oslo Manual, London 2005.
• Andrew J.P., Sirkin H. L., Od pomysłu do zysku, Mt Biznes 2008.
• Brzeziński M., Zarządzanie innowacjami technicznymi i organizacyjnymi, Difin, Warszawa 2001.
• Competing in the Global Economy: The Innovation Challenge, Department of Trade and Industry, London 2003.
• Cox G., Review of Creativity in Business, The English Novel, London 2005.
• Drucker P., Innowacja i przedsiębiorczość. Praktyka i zasady, Państwowe Wydawnictwo ekonomiczne, Warszawa 1992.
• Drucker P., Natchnienie i fart, Studio Emka, Warszawa 2004.
• Drucker P., The age of social transformation, Atlantic Monthly 1994.
• Global Compact Yearbook Poland, 2014.
• Hope K., Annual Report on European SMEs 2014/2015. SMEs start hiring again, European Commission, 2015.
• Illeczko B., Podstawy typologiczne ogólnej teorii innowacji, „Zagadnienia naukoznawstwa”, t. 60, nr 4/1979.
• Michalski E., Marketing podręcznik akademicki, PWN, Warszawa 2003.
• Penc J., Transformacja i sterowanie rozwojem przedsiębiorstwa. Zasady działania, warunki sukcesu., Agencja Wydawnicza Placet, Warsaw 1999. Pisano G. P., Vous avez besoin d’une stratégie d’innovation, Harvard Business Review, London 2016.
• Podręcznik Oslo, Zasady gromadzenia i interpretacji danych dotyczących innowacji, Komisja Europejska, OECD, MNiSW Warszawa 2005.
• Prusak B., Metody oceny projektów inwestycyjnych, Zeszyty naukowe Politechnik Gdańskiej nr 573, Wydanie Ekonomia XXXIX, Gdańsk 2001.
• Rogers E.M., Diffusion of innowations, Free Press, New York 2003.

Identifiers

Biblioteka Nauki

2077399