Reklama audiowizualna a zachowania żywieniowe dzieci w wieku przedszkolnym

• Authors: Beata Piórecka , Joanna Kuciel , Małgorzata Płonka , Małgorzata Schlegel-Zawadzka

Title variants

EN

Media advertising and nutritional behaviour in kindergarten children

• Languages of publication: PL

Abstracts

EN

The goal of this study is to evaluate the relationship between the time spent in front of a computer or TV and eating habits in kindergarten children. The study was conducted in May and September 2012 in two kindergartens in Krakow (n=61) and in a kindergarten in Podłęże, a village near Krakow (n=34). The average age of the studied children was 5.02±1.17. 40 parents of boys and 55 parents of girls took part in the study. The differences in responses related to gender and place of living were checked. The analyses of correlations among particular factors, including BMI, were conducted by means of the Spearman rank. Most of the kindergarten children (60%) spent an hour or less in front of TV. No relation between the time spent in front of TV or computer and gender or place of living or BMI interpretation was noticed. The time devoted to watching TV was connected with the frequency of snacks and fast-food consumption. The higher the education of mothers the less frequently children eat in front of TV. The frequency of sweetened beverages was also linked with the time spent in front of a computer. The relation between time spent in front of TV or computer and frequency of high energy food consumption among children was confirmed in the study. An effort should be made to educate parents about probable increased risk of children’s obesity connected with watching media

Keywords

PL

dzieci; media; produkty żywnościowe; przedszkole; reklama; telewizja; zachowania żywieniowe

EN

advertising; children; eating habits; food products; kindergartens; media; television

• Publisher: Uniwersytet Jagielloński
• Journal: Zdrowie Publiczne i Zarządzanie
• Year: 2012
• Volume: 10
• Issue: 3
• Pages: 219–224

Dates

online

2013-06-30

Contributors

author

Beata Piórecka

• Collegium Medicum Uniwersytetu Jagiellońskiego

author

Joanna Kuciel

• Collegium Medicum Uniwersytetu Jagiellońskiego

author

Małgorzata Płonka

• Akademia Wychowania Fizycznego im. Bronisława Czecha, Kraków

author

Małgorzata Schlegel-Zawadzka

• Collegium Medicum Uniwersytetu Jagiellońskiego

Identifiers

DOI

10.4467/20842627OZ.13.023.1171