EN
A thesis of this paper is that global changes lead to a necessity of expert managing of scientifical effectiveness. Instead, our thesis is considered in regards to individual creativity. In particular, its effects in publications and organizational conditions fostering scientifi c effectiveness. This effectiveness is chiefly rooted in the creative process and its basic features such as sustainability and susceptibility to external determinants which traits are a subject of psychology of creativity and psychology of organization. Both domains are hence a framework for presented considerations, though offered paper is far from completeness, rather aiming at pointing a direction for future reflection.