Przydatność metod badania potrzeb odbiorców internetowych serwisów informacyjnych w kontekście zarządzania informacją-produktem Marcin Laberschek

• Authors: Marcin Laberschek
• Languages of publication: PL

Abstracts

PL

The content of this study remains aligned with present-day research designs which perceive the journalism information as a market good, i.e. a product. The product management consists in devising strategies which make the marketed product exceptional, let it excel the competition and match the client needs. However, these needs should at first be examined. The paper analyses the methods of researching client needs and organizes them from the point of view of their usefulness in the management of information perceived as a product.

Keywords

PL

information as product, information management, reserch of information consumers, media product, construction of new information, needs of information consumers, site-centric research, user-centric research, information usability research, permanent eval

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie w Kulturze
• Year: 2011
• Volume: 12
• Issue: 1

Dates

published

2011

online

2011-01-05

Contributors

author

Marcin Laberschek