Strategia publicznej rozgłośni regionalnej na przykładzie Radia Koszalin

• Authors: Piotr Ostrowski
• Languages of publication: PL

Abstracts

PL

The business strategy of local public radio based on examples from Radio KoszalinThe publication presents the business strategy of a local public radio station based on the example of Radio Koszalin. As far as media management in an unstable situation is concerned, the efficient execution of the strategy is the key factor. Radio Koszalin is the only local public institution that is not supported by the voivodeship. The management board in cooperation with the employees have developed a corporate strategy for years 2012–2014 in order to increase the influence of the local media and improve the company value in the long term. The main purpose of Radio Koszalin is to gain the leading position on the media market within the Central Pomerania region. The new strategy provides an effective realization of the defined objectives.

Keywords

PL

publiczna radiofonia, strategia rozwoju , skuteczne zarządzanie mediami, wartość firmy

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie w Kulturze
• Year: 2013
• Volume: 14
• Issue: 4

Dates

published

2013

online

2013-07-28

Contributors

author

Piotr Ostrowski