EN
The paper is an analysis of the cognitive-sociological model of reconstructing taken-for-granted knowledge, as presented by Eviatar Zerubavel. The analysis shows Zerubavel’s structuralist and “sociologistic” approach to common-sense knowledge. The analysis also shows that his concepts of formal sociology could be used in phenomenological, existentialist, and contemplative approaches, where social and cultural knowledge is bracketed and reflected upon to clear the social mind for personal and experiential cognition.