Marketing Instytucji Naukowych i Badawczych - Volume 52, Issue 2 (2024) - CEJSH - Yadda

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Issue details

Publisher

Sieć Badawcza Łukasiewicz - Instytut Lotnictwa

Journal

Marketing Instytucji Naukowych i Badawczych

Year

2024

Volume

52

Issue

2

Identifiers

Cover

Volume contents

2
- article: How new digital-based service offers change consumer practices: a Theory of Social Practice (TSP) approach (Kłeczek R., Pluta-Olearnik M., Pukas A.), p. 1-24
- article: Three root causes for the impasse in reputation measuremant for higher education institutions (Redler J., Morschheuser P.), p. 26-45
- article: Emotional determinants of snack consumption by Polish consumers (Jerzyk E., Kaczmarek M., Mruk-Tomczak D., Gluza N.), p. 46-67
- article: Responsible innovation in e-health care: Empowering patients with emerging technologies (Trzmielak D. M., Lipka-Matusiak I., Oftedal E.), p. 68-87
- article: Prestige in partnership: A case study in leveraging university excellence to elevate brand success (Walaszczyk L.), p. 88-104
- article: Studying consumer emotions and purchase preferences in a virtual reality environment: a bibliometric analysis (Biercewicz K., Włodarczyk K., Wiścicka-Fernando M.), p. 105-128

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