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Publisher
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Journal
Journal of Marketing and Consumer Behaviour in Emerging Markets
Year
2021
Volume
---
Issue
1(12)
Identifiers
Cover
Volume contents
1(12)
article:
Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective
(
Islam A.
,
Anjum N.
,
Ahmed I.
), p. 4-18
article:
The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia
(
Farihah Bt. Isamudin N.
,
Tahir Jan M.
), p. 19-36
article:
The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature
(
Nur Öztürk B.
), p. 37-54
article:
Femvertising and Its Perception by Polish Female Consumers
(
Macias K.
), p. 55-69
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