Gender w polskiej i niemieckiej reklamie prasowej. Porównawcza analiza dyskursu

• Authors: Barbara Baj

Title variants

EN

Gender in Polish and German Press Advertising

• Languages of publication: PL

Abstracts

EN

The subject of this article is a linguistic analysis of gender discourse in multimodal texts of press advertising. This analysis is a comparative one. The comparison is drawn between one Polish advert from a magazine Twój Styl and one German advert from Der Spiegel (both from 2004), which show distinct similarity in many aspects. For the discourse analysis a multilevel linguistic approach suggested by German linguists has been used.

Keywords

EN

discourse; gender; sex; male; female; press advertising; comparative analysis

• Publisher: Instytut Polonistyki i Kulturoznawstwa Uniwersytetu Opolskiego
• Journal: Stylistyka
• Year: 2010
• Volume: 19
• Pages: 135-144

Dates

published

2010-12-02

Contributors

author

Barbara Baj