NEGATIVE INFLUENCE OF SOCIAL MEDIA MARKETING ON BUSINESS

• Authors: Agnieszka Zaborowska
• Languages of publication: PL

Abstracts

PL

 DOI: 10.19251/ne/2018.28(23) Summary The research presents the negative impact of social media marketing on business. The author explains the social media phenomenon, reason for its popularity, the social media marketing (SMM) phenomenon, and ways of using it for advertising. The (research) author focuses on the negative aspects of social media which contribute to the destruction of a good brand name and loss of as enterprise profit and provides some examples of such cases. As the conclusion, the author states that SMM marketing does not only provide positive effect on business profit and also states that there is no way to use particular strategy to avoid consequences of bad e-commerce. Key words: social media marketing, SMM, business, brand.

• Publisher: Akademia Mazowiecka w Płocku
• Journal: Zeszyty Naukowe PWSZ w Płocku. Nauki Ekonomiczne
• Year: 2019

Dates

published

2019-02-18

Contributors

author

Agnieszka Zaborowska

• The State University of Applied Sciences in Plock

References

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