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Title variants
Languages of publication
Abstracts
Customer`s loyalty can be considered in both aspects: to banks and services. The most desirable customer is one who uses the services of a bank and wide range of its product offerings. Based on the analysis one can state cooperative bank`s customers are characterized by a high degree of loyalty. Over 80% of respondents were with one cooperative bank. Almost 66% of customers were using four or more services.
Year
Volume
Physical description
Dates
online
2017-03-23
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
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