EN
The invention of writing entailed enormous consequences not only for human language but also for human mind. This can be seen, for instance, in the birth and development of the culture of literate thinking. Obviously, both (preliterate and literate) cognitive styles cannot be perceived in static terms, and therefore it is worth looking into the influence of modern technologies on the status of the literate cognitive style in language behaviours of the generation raised on new media. Research shows the process of reversing the vector of changes: from intellectualisation of syntax and punctuation (evolution in the 19th century) to their previous emotionalisation and orality related to the “here and now” of speaking. This “reversed vectors” principle concerns also reverse socialisation and reverse adaptation. Both social processes exert also a major infl uence on the formation of language behaviours.