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System wspomagania decyzji marketingowych w zarządzaniu przedsiębiorstwem

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Kałążna-Drewińska U., Akademia Ekonomiczna we Wrocławiu K. S. M.
Acta Universitatis Lodziensis. Folia Oeconomica
|
2004
|
vol. 179 cz. 1
EN
Managing modern business is very complicated. It is a process of constant decision making where decisions are based on variety of information. In order to render accurate decision making possible Marketing Decision Support Systems as well as Decision Expert Systems (amongst others) are utilized in business. They serve decedents in management of marketing activities. In the article are discussed: the structure of these systems, areas of their application as well as directions of their development.
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