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1

USE OF MEDIA TO RAISE AWARENESS OF ECO-INNOVATIONS

100%
KRAJČOVIČ P.
Communication Today
|
2019
|
vol. 10
|
issue 2
120–131
EN
The study deals with the use of media to raise awareness of eco-innovations. Its aim is to identify public interest in environmental issues and the extent of use of mobile geolocation-enabled applications. Building on these research areas, statistical dependence is explored, between age, interest in environmental issues, and the use of mobile applications. The text further examines and analyses what media are used by respondents when obtaining information on environmental issues, whether they have encountered promotions for eco-innovations in the media, and which media are considered by them to be the most suitable for sharing information on eco-innovations. Attention is also paid to the concept of SoLoMo as a current trend in marketing communication. From the theoretical point of view, the study provides an overview of current bases and definitions of eco-innovations, the influence of media and the selection of suitable media for communication from domestic and foreign scholarly sources.
2

HARD NEWS REVISITED: A CASE STUDY OF VARIOUS APPROACHES TO AN INCIDENT AT A PRIMARY SCHOOL AS REFLECTED IN THE MEDIA

51%
PANASENKO N., KRAJČOVIČ P., STASHKO H.
Communication Today
|
2021
|
vol. 12
|
issue 1
112 - 128
EN
The study highlights various approaches to an incident at a primary school as reflected in the media. The authors analyze different media outputs and by using numerous examples prove the most important features of the news. They supplement their quantitative analysis with a qualitative analysis of the media outputs of selected news portals and focus on several key elements: title of the media output, content of the article, and signals of addressee orientation in the texts. The analysis is based on the comparison of the time of publication of the media output, the method of processing information and the headlines. Additionally, the study gives valuable information on the meaning of timeliness, conflict, proximity, and surprise. The research presents an exhaustive analysis of different forms of hard news production, forms of its reproduction, and media channels dividing media sources into three groups: news presented in serious portals, official sources, and tabloid news portals. Such an approach gives the opportunity to specify signals of addressee orientation in the headlines and the text body, typical of each media group. The results of the analysis vividly show what common and specific signals of addressee orientations in media sources, forming three groups – official, serious, and tabloids present hard news on their portals.
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