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EN
Values are the most important aspect of any advertising message. Compounds (both nouns and adjectives) are a very effective means to express values (related to the advantages of a product). This, however, pertains only with respect to the German language. Therefore, the investigation starts with German structural patterns that are to be found in compounds in German commercials. In Polish advertising compounds are much rarer, so only a few Polish examples will be given for each pattern.
PL
Artykuł porusza istotny problem tzw. pragmatycznej walencji czasownika. Stanowi on analizę faktycznej realizacji syntaktycznych wymagań czasowników w niemieckich i polskich tekstach prawniczych. Autorka przedstawia typy syntagm zawierających czasowniki główne (pełnoznaczne) oraz ich wzorce walencyjne. Główny akcent położony jest na zbadanie licznych przypadków pełnej i niepełnej realizacji walencji, a także przykładów jej rozszerzenia. Osiągnięte wyniki Autorka porównuje z wynikami wcześniejszych analiz, którym poddano artykuły z czasopism, anonse reklamowe oraz wiersze.
DE
Der Artikel befasst sich mit einem relevanten Problem der pragmatischen Verbvalenz. Vor allem wird darin die tatsächliche Realisierung syntaktischer Verbforderungen in deutschen und polnischen juristischen Texten analysiert. Die Autorin untersucht zuerst die Syntagmentypen mit Hauptverben sowie deren Valenzmuster. Insbesondere erforscht sie aber die zahlreichen Fälle voller und reduzierter Valenzrealisierung wie auch die Beispiele der „Valenzerweiterung“. Die Ergebnisse werden mit den Ergebnissen aus früheren Beiträgen der Autorin verglichen, in denen Zeitschriftenartikel, Werbeanzeigen und Gedichte auf Valenzrealisierung geprüft wurden.
EN
The article touches upon a significant issue relating to the pragmatic valency of verbs. Its main purpose is to show the factual implementation of the syntactic requirements of verb valency in German and Polish legal texts. The author not only analyses the syntagmas involving the main verbs and their valency patterns, but also the numerous cases of filled and incomplete valency implementation, as well as the examples of “valency expansion”. The results of this analysis are compared with the results of the previous studies by the author on valency implementation in magazine articles, ads and poetry.
EN
Teaching methodology of social research in pedagogic programmes we have experienced students’ great interest in the possibilities of using photography and photographing practices in the research projects carried out by them. Also the personal interest in photography and the attempts of using it in our research were a reason for us deciding to prepare a project of workshops devoted to the research strategies that use photography. Our aim was to make the most of students’ individual interests and their conscious transfer into the space of research activities. Simultaneously, the suggested classes were also a specific didactic provocation. This article discusses our project, which was carried out in the summer semester of the academic year of 2010/2011
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