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Потеря Я-уникальности как элемент пропаганды в языке советской публицистики

100%
Ivanova I.
Studia Rossica Gedanensia
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2022
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issue 9
133-143
EN
The loss of SELF-uniqueness as a propaganda element in the language of Soviet journalism The article describes the process of planned influence on people’s psyche by means of verbal manipulation, propaganda tactics taken from advertising tradition, as well as its various forms aimed at controlling consumer awareness in the Soviet reality of the 1930s and 1940s. A comprehensive methodological approach was used in the study, combining various methods (inductive and deductive as well as descriptive and interpretative). The study has proved that the tendentious and trite model of suggestive advertising texts as a combination of propaganda goals and consumer information, rejecting any creativity and individuality, caused the destruction of social consciousness and dehumanization of a man enslaved by the Soviet totalitarian system. The paper shows political Russification activities aimed at the destruction of the Ukrainian nation, emphasizing the description of the linguistic genocide situation. It has been observed that Ukrainian intellectuals’ attitude towards the Ukrainian culture and language was not always responsible. Negative effects of the mechanisms creating a new social unit, indifferent to the cultural property and art of their own nation, as well as constituting a new mythology have been noticed. It has been found that some of the then Ukrainian activists saw an opportunity to counter the influence of the Soviet propaganda in the restitution of SELF-uniqueness, national awareness and return to national cultural traditions. The conducted analysis has also revealed the quasi-polemical nature the language of Soviet journalism, which designed a parallel reality.
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Information war and mission in profession of a journalist: the evolution of the world view of media students

45%
Ivanova I., Yaresko K., Prosianyk O., Zyma O., Starkova H.
Intercultural Communication
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2022
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vol. 7
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issue 1
17-30
EN
The article presents the changes taking place in journalism education in Ukraine. The article aims to establish the relevance of the content and eval-uation of professional cores of journalism education by participants in the educational process, as well as to rank the students’ interest in educational topics and media areas, explore students’ understanding of the profession of journalism, and necessary changes dictated by time and world order. The method of a pedagogical experiment was used to diagnose the priorities of journalism education in the conditions of intensifying information wars in the media direction, with the help of questionnaires, observations, and a de-scriptive method. The result of the research is the establishment of journalism education priorities, declared by future specialists in the field of media. Next is a discussion on the study the evolution of journalism education in the context of intensifying information wars and hostilities in Ukraine is in sight.
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