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Olsztyn Economic Journal
|
2014
|
vol. 9
|
issue 4
345-356
EN
The Polish packaging industry has been developing dynamically in recent years, and it is the largest packaging market in Europe with estimated value of EUR 6 billion, i.e. 2% of Poland's GDP. The key macroeconomic factors responsible for the growth of the Polish packaging market are: socioeconomic situation, international trade in goods, production of packaged goods, demographic and market factors. An analysis of the above factors points to the high potential and prospects of the Polish packaging market.
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PACKAGE PREFERENCES OF LIQUID DAIRY PRODUCTS BUYERS

63%
EN
Contemporary packages evolve continually. In the old days the packages were to secure, first of all, protection of the products placed on them. Today they assume all the time new functions, which causes that their role increases systematically. The study aimed at identification of the factors influencing the choice of the liquid dairy products packages. It was found out that the following factors had the largest influence on the decisions by the buyers: taste of product in a given package and shelf life of the product in it. It was also shown that the package preferences of buyers are conditioned by demographic and economic factors characterizing them.
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