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Customer Orientation Management Concept As The Innovative Way For Ukrainian Enterprises

100%
Illiashenko S., Golysheva I.
MIND Journal
|
2016
|
issue 1
1-15
EN
In the article the emergence of the customer-oriented business concept has been analyzed, also differences between a product-oriented enterprise and a customer-oriented company have been discussed. The advantages and disadvantages of the customer-oriented business have been defined. Problems of transition to the customer-oriented concept are grouped according to the following aspects: the state, economic players and an enterprise. As a result the model of the transition from a product-oriented enterprise to a customer-oriented enterprise is developed.
2
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Критерии Успеха Стратегических Направлений Инновационного Развития: Опыт Стран «Азиатских Тигров» И Возможности Для Украинских Предприятий

81%
Golysheva I., Gryshchenko O., Illiashenko N., Makarenko Y.
MIND Journal
|
2018
|
issue 5
1-16
EN
The article analyzes the statistical information of the main economic indicators of the “Asian tigers” countries for the period from 2012 to 2017. The analysis of the rating of the world’s largest companies was also provided. The analysis provided an opportunity to identify the most successful companies, which are affiliated in the “Asian tigers” countries. Based on this, the main success factors of these countries were identified. The analysis of managerial decisions and actions of the companies that affiliate in “Asian tigers” countries with the purpose of identification the alternative directions of development by means of which companies have succeeded or plan to succeed in the future was made. The authors also identified the main ways of reforming the Ukrainian economy, taking into account the data obtained during the research.
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