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Język a Kultura
|
2012
|
vol. 23
273 – 286
EN
The article claims that “lifestyle” is abetter term for exploring communication issues than conventional distinctions by means of demographic characteristics. This approach might be more adequate for structuring empiric research material in the field of communication and language. The concept of lifestyle has been initiated in the social sciences. Thus, its application to sciences dealing with language and communication first requires anew profile of the concept, as well as a methodological shift. The article discusses selected aspects of this shift. Moreover, it summarizes the theoretical foundations of aresearch project carried out at the University of Wrocław in cooperation with the University of Łódź.
EN
Mobile devices, such as cellphones and smartphones, have become the dominating technology in many everyday contexts. The ongoing changes have so far been poorly explored regarding the question of what they mean to media technology users. The article presents the outcomes of an experiment concerning the usage of mobile phones. Being part of a multistage explorative research, the experiment has been developed in the context of a university course dealing with the problem of media usage and media biographies. During the experiment, the course participants stopped using their mobile phones for a previously fixed period, recording their experiences in a personal research diary. The resulting material is analysed by qualitative methods, aiming to identify narration categories and strategies occuring in the texts. How do the participants adapt to the unusual situation? By what means do they describe the time of the experiment? Analyzing such questions, the text gives insights into the meaning and the role of the mobile phone in terms of a semantic and socio-communicational construct.
XX
The article deals with the phenomenon of “shifting baselines” in the field of media reality, looking exemplary at the process of the emergence of image concerning persons working in science. Due to the dynamic change of the structure of media offers and media technology in the last decades, manners of researching and finding information have been changing for a long time. In a broader (but the same) framework, change concerns also media biographies — the apparently individual CV concerning the moment of first contact, knowledge about, ways of use and attitudes to media offers and media technology, that (this CV) is however interdependent with the belonging to a certain generation. The described development has an effect on the process of construction/emergence of social-communicational reality, world views and other — we are dealing with the phenomenon of “shifting baselines” — the changing of fundamental ideas that build the basis for observing the world from the point of view of the individual. The text looks into those issues by means of an exemplary analysis of empiric material, showing a certain problem that deserves further and broader investigation.
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