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Covid-19 Pandemic and Human Rights – Myth or Reality?

100%

Tvrdoň M., Akimjak A., Slobodova Novakova K., Biryukova Y. N.

Journal of Education Culture and Society

2022

vol. 13

issue 2

221-230

Aim. During the pandemic situation of Covid-19, various true or false information about the spread, treatment, prevention, and vaccination against Covid-19 began to spread in the media, as well as in the real world. It is necessary to fight against various hoaxes on the basis of modern and especially scientifically documented information. Method. This study addresses human rights and change in society before and during the Covid-19 pandemic situation. The authors of the study worked with specific texts and with the help of literary and textual analysis, as well as analytical and synthetic methods. Basic human rights and freedoms during the pandemic were pointed out, together with various myths which circulate among non-professional individuals Results. The results of the study confirm that the pandemic situation of Covid-19 requires constant explanation, exploration, and confirmation of professional and scientific studies by experts in the media as well as within the social life of people, just to reject various hypotheses of people who are not experts in the field and who disseminate false and scientifically and technically unsubstantiated information.

Language and Cultural Peculiarities of Gender Realisation

88%

Baghana J., Slobodova Novakova K., Voloshina T., Qi W., Pavlikova M.

Journal of Education Culture and Society

2022

vol. 13

issue 2

531-548

Aim. The aim of the article is to reveal gender realisation peculiarities in English and German advertising texts. The concept of the research work is focused on the idea that representatives of different languages and cultures make unique world environment. The work proves the concept validity of the unique language nature in the distinctive idea of its cognitive base formed by an ethnic group. Methods. The concepts of universality and uniqueness of the linguistic and cultural features of gender perception are revealed using the methods of analysis and generalisation. Results. The result of the research work is in the necessity for advertising texts to have special gender language markers which are the kind of signal influencing the conscience of men and women while making purchases. The authors stress that social characteristics of men and women, such as age, social or family status expressed in the form of various degrees of comparison of adjectives are used mainly in English magazines; while German advertising texts put the use of adjectives and articles on the first place. Advertising for women have the set of a special expressive and emotional language tools complex while for men the use of vocabulary stressing the main type of activity of a man - energy is of the top priority. Conclusion. The research work presents cognitive value in theory and practical recommendations to gender linguistics specialising in advertising texts structure illustrating peculiar features of men and women as consumers being influenced by language, cultural, psychological characteristics.

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2 Journal of Education Culture and Society

2 Slobodova Novakova K.

1 Akimjak A.

1 Baghana J.

1 Biryukova Y. N.

1 Pavlikova M.

1 Qi W.

1 Tvrdoň M.

1 Voloshina T.

2 2022

Search results

Covid-19 Pandemic and Human Rights – Myth or Reality?

Language and Cultural Peculiarities of Gender Realisation