The article presents the individual characteristics of the language (idiolect/idiostyle) of the columns written by Henryk Martenka from “Angora” in 2015. These are among others: humour, irony, colloquial, lexical innovation, original epithets, styling, quotes with argumentative function, rhetorical strategy questions, making understatements. They demonstrate the originality, conceptualization of subsistence of his author, his consciousness and metalinguistic reflection and bring the reader closer to world’s attitudes, opinions and values.
The authors discuss the role ambisemy (the process of reinterpretation of conceptual categories) in communication (e.g. in glottodidactics), where the negotiation of meaning takes place. They also analyze the role of ambisemy in the act of conceptualization.
PL
Omawiana jest rola ambisemii (to proces reinterpretacji kategorii pojęciowych) w sytuacji komunikacyjnej (także o charakterze glottodydaktycznym), w której pojawia się zjawisko negocjowania znaczeń; poddane jest ono tu krytycznej analizie. Rozpatrywana jest też rola ambisemii w akcie konceptualizacji.
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