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This paper investigates recent trends and developments in almost 200 businesses located worldwide, mainly in the fields of strategic management and corporate performance using a qualitative research method. The research involves assembling key academic and other literature on the given subject as well as semi-structured interviews with managers in “Western” and Asian companies located all over the world to identify current business trends. Six hypotheses are formulated and statistically tested. The reliability is studied through Cronbach’s α. Furthermore, the paper describes selected business trends in detail, including quotes from managers. It concludes by noting the limitations of the study and suggesting areas for further research.
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