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This article discusses the cultural significance of Sgt. Pepper’s Lonely Hearts Club Band, a studio album released in 1967 by the English rock band the Beatles, and the final concert in the group’s career played from the rooftop of their Apple Corps headquarters in January 1969. It suggests that both experiments were a consequence of artistic decisions dictated by the band’s general reluctance to traditional music performances and their awareness of the reality of new media: recording studios and TV performances. According to the author, both the album and the concert can be viewed as a turning point from modernity to postmodernity, with a prefiguration of postmodern aesthetic and epistemic experience. This evolution from a concept album to a TV concert resulted in a synthesis materialised in the form of video clips and the birth of the MTV music station. The discovery of the Beatles’ entanglement in this process was possible with the hermeneutics proposed by the Italian philosopher Gianni Vattimo. Consequently, we are invited to take another look at the Sgt. Pepper’s album and the famous rooftop concert from the anthropological perspective.
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