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1

KLUB 1927-1949. Chapters from the History of Czechoslovak Advertising

100%
PRAVDOVÁ H.
Communication Today
|
2018
|
vol. 9
|
issue 1
150-152
EN
Reviewed book: PAVLŮ, D.: REKLUB 1927-1949. Kapitoly z dějin československé reklamy. Prague : Professional Publishing, Ltd., 2017. 284 p. ISBN 978-80-88260-00-4.
2

Mediatisation of Communicative Behaviour

63%
PRAVDOVÁ H., HULAJOVÁ Ľ.
Communication Today
|
2017
|
vol. 8
|
issue 2
156-163
EN
The interview focuses on Friedrich Krotz’s views on the mediatisation of communication and culture and its consequences for daily life and social relations, culture and society. While discussing the topic Friedrich Krotz mostly addresses the negative aspects of mediatisation and outlines possible solutions to counter them. The given topics also refer to technological and cultural development of the society in the light of the influential notions proposed by Theodor Adorno, Max Horkheimer or Marshall McLuhan as well as from the viewpoint of specific traits of today’s communication via cyberspace. The interview therefore covers the issues concerning Internet security and privacy. The discussion specifically reflects on our dependence on online search engines, especially Google, and Internet social networks such as Facebook or WhatsApp.
3

THE PRAGMATISM OF HYBRIDISATION LOGIC OF TELEVISION NEWS IN SLOVAKIA

51%
HUDÍKOVÁ Z., PRAVDOVÁ H., GAŽICOVÁ A.
Communication Today
|
2020
|
vol. 11
|
issue 1
90 – 124
EN
Within this study, the authors resolve the issue of the hybridisation of journalistic production in electronic media and specifically in television. Hybridisation has fully expanded into print and online media as well. The authors determine whether this phenomenon is present in television news and to what extent. They see hybridisation as a consequence of multiple factors, including social and political conditions, commercialisation, the market environment, technological developments, topic recycling, and changes in lifestyle and rhythm. All have had an impact on newsroom strategies, working behaviour, methods of journalistic production and changes in perception stereotypes. The decision was made to investigate the phenomenon of hybridisation of news production by monitoring the occurrence of specific elements of analytical and fictional current affairs in news formats, specifically the main news programmes on selected Slovak television stations. The occurrence of these elements is evaluated in the context of genre, topicality and territoriality. The findings are synthesised in connection with presentation in both the public and commercial media space.
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