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EN
In the last decades the fields of special events have grown dramatically. Globally there has been watched an enormous quantitative and qualitative boom of events. Mega-events, such as Olympics or World’s Fair, became part of global culture and they are known for amazing visit rates amounting to millions. They fulfil numerous functions in economic, cultural and environmental spheres. Their impacts are multiplied by factors, such as tourism and media with worldwide coverage. The need for managing the impacts of special events is appeared in order to protect and develop cultural, economic and environmental ambient for other generation. The article draws attention to necessity of complex study of special events, not only in the field of event management, event tourism or other economic sciences. The focus is concentrated to social sciences with intent to evoke the reaction of the culturology to the field of special events. The main view is dedicated to special events as a cultural value with an own evolution dated back to the appearance of first religious ideas. The history of special events is analysed depending upon the evolution of human culture/society with accent on tourism as a former factor. By this the author confirms relation among events, culture and tourism.
EN
Tourism is considered to be the strongest sector of the economy in the world. In regional development it serves as a tool of economic, social, environmental and cultural increase. Today tourism becomes not only an economic system but also a cultural phenomenon. Tourism as a way of life or as a product of human plays an important role in cultural science, specifically in culturology. The article bears a complex view on the issue of the relationship between tourism and culture in which the bilateral effect is stressed. While the impact of culture in tourism is regarded as positive, even further fundamental for tourism realisation, the opinion of a tourism impact on culture are different. On one hand tourism is considered to be a starter of globalisation and other negative cultural values. On other hand positive effects as an increase of cultural identity and conservation of cultural heritage is emphasized. In article the main view is dedicated to balance between cultural and economic opinions where positive effects are spread to both areas.
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