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in the keywords:  “Word of the day”, conceptual metaphor, notion of danger
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The article presents conclusions from a semantic analysis of a set of linguistic expressions belonging to units selected in the project “Word of the day”, meaning words with the highest relative turnover in particular days of 2017. This collection includes language expressions related to the notion of danger and insecurity. The study is a proposal to look at this group of linguistic expressions from a cognitive perspective, which allows to capture certain common features in the way of perceiving and depicting elements of reality described by them. Referring, inter alia, the cognitive theory of conceptual metaphors and terms, such as profiling, presents some common elements present in the structure of the meaning of the majority of analyzed lexical units. In this way, an attempt was made to reconstruct imaginary patterns a ecting the way of presenting various kinds of threats in press releases.
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